I watch videos on the Internet every day. There are billions that are available for watching, but also billions that get overlooked by the vast majority of people. When you upload a video are you worried that it won’t stand out? You spent hours lovingly planning and storyboarding and writing the script for your video. It’s your baby. Naturally, you don’t want it to be ignored, you want it to be successful. What can you do?!? Here’s the tip. A [...]

So you’ve planned the perfect video. It plays over and over again in your head. You’ve plotted your budget, you’ve checked and double-checked your resources and you know who your target audience is. What’s the next logical step to take? Well, just as if you were planning a trip, the next thing you’d want to do is map out your route. In video terms, we call that a Storyboarding and Scriptwriting. The storyboard can literally be seen as a map [...]

Trying to reach an audience with video is like trying to reach one particular star in the vastness of space…it’s difficult. You need a really great crew and a super spaceship, and you need to use technology to your advantage. It might take several tries. You might get discouraged along the way. Remember, the Internet is huge and growing all the time. There are so many particular groups and sites and ways that people access their information that successfully reaching [...]

Do you ever feel like technology is moving faster than you can keep up with? Personally, I really like to stay in the know when it comes to media and technology, but it seems like a new mobile device is being unveiled every day, or my friends are talking about some new website that I’ve never even heard of. Over the past decade, media has transformed tremendously, and it keeps changing every day. It can be really difficult to keep [...]

Halloween is coming, and I have a question for all of you. What makes horror movies so frightening? What keeps us on the edge of our seats? All you have to do is look at a scene from any thriller to see your answer. Remember the famous shower scene from Psycho? Remember the sound effect that was played when the killer was stabbing his victim? Of course you do. You could have never seen Psycho and would probably still know [...]