Companies Throw Their Weight Behind Online Video - eMarketer
- July 20, 2010
- 0 Comments
- In Beholder U, Marketing, Multimedia, New Media, Video
Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with nonvia Companies Throw Their Weight Behind Online Video - eMarketer.
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How long should a video be and how to use it for lead generation?
- July 6, 2010
- 3 Comments
- In Beholder U, General, New Media, Video
Why do we seem to want to watch a video for only 2-3 minutes? What is it about that slice of time that feels like we’re getting something of value, yet watching any longer (and occasionally any less) just doesn’t seem to appeal to us? And since there’s a great emphasis on video, what is the best strategy for including video in a lead-generation process?
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Social Media - Are you committed?
- February 10, 2010
- 1 Comment
- In Beholder U, Marketing, New Media
So.. you’ve signed up for MySpace, created a profile on Facebook, and joined Twitter and LinkedIn. Now what?You really need to identify your time commitment for your social media efforts. If you have something powerful, something that works, and is free... You probably don't see the true value behind it. However, I bet if it costs thousands of dollars, you would!Social networking, like any form of networking, is about dedicating time. Checking in, updating your profile status, and logging out [...]
Pepsi - Social Media Gamble or High Stakes Win?
- January 26, 2010
- 0 Comments
- In Beholder Green, Beholder U, New Media
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