Learn more about Brand Integration and how to effectively target your audience.

I had the pleasure to attend my first PhIMA - Philadelphia Interactive Media Association event last night.  It was jam packed with interactive designers, programmers, advertisers/ agencies and content providers.  And as for it being my first time, it made quite the impression.The panelists included execs from PointRoll, Hulu, Digitas Health, WebMD and Tremor Media.  All of whom gave great background on their company's situation as it stands right now in regards to online video.Now, I'm not going to recap [...]

With the DTV transition date fast approaching, there was much speculation that the February 17th deadline for all networks to switch from analog to digital would be delayed. After much debate, Congress finally changed the hard date from February 17th to June 12th of 2009.With the new date solidified, television networks are still trying to make the switch to digital prior to the new June 12th transition date, however, the FCC is looking to implement a law that requires networks [...]

Many of you have heard the story of the young family in CA that ended tragically.   More and more stories of job loss hit the airwaves, print and web stories.In a recent local paper, I read stories that included layoffs (CN8, NJ Daily, Yellow Book), mergers to save publications (Main Line Newspapers), bankruptcy (LM Main Line Magazine), to save operations funds, TV News Coverage has been pooled together by TV-10 and TV-29, and Radio Advertisement (Clear Channel) reported a 3rd [...]

To quote the famous Snoop Doggy Dogg..."With so much drama in the LBC..." but if only I could make LBC rhyme with Philly... These last few weeks have been a whirlwind of activity. And what I find even more interesting is that folks are surprised to see the low ratings for KYW. What people forget is that the average citizen does not have to be uber-educated. A little bit of common sense goes a long way. So, when viewers realize [...]