Creating:  Budget and Time are important factors to consider when building out a video SEO plan.  If you have only created home videos to share with your family, don’t assume you know how to produce a quality corporate video production. Yes, you may know all about your business… but don’t fool yourself.  As great as it is to add video onto your site, they keyword here is QUALITY.  This is your brand we’re talking about.  A direct reflection of what [...]

SEO has grown to be one of the hottest words in online marketing. However, getting your site ranked to the top of the search engines proves difficult, tedious, and almost impossible if you’re not spending thousands! Since March 2012, Google made major changes in their search engine algorithm, impacting websites across the country. Typically, the more links pointed to your site, the higher your site ranks in Google. While this is still true. However, since March 2012, Google stopped counting [...]

I watch videos on the Internet every day. There are billions that are available for watching, but also billions that get overlooked by the vast majority of people. When you upload a video are you worried that it won’t stand out? You spent hours lovingly planning and storyboarding and writing the script for your video. It’s your baby. Naturally, you don’t want it to be ignored, you want it to be successful. What can you do?!? Here’s the tip. A [...]

So you’ve planned the perfect video. It plays over and over again in your head. You’ve plotted your budget, you’ve checked and double-checked your resources and you know who your target audience is. What’s the next logical step to take? Well, just as if you were planning a trip, the next thing you’d want to do is map out your route. In video terms, we call that a Storyboarding and Scriptwriting. The storyboard can literally be seen as a map [...]

Trying to reach an audience with video is like trying to reach one particular star in the vastness of space...it’s difficult. You need a really great crew and a super spaceship, and you need to use technology to your advantage. It might take several tries. You might get discouraged along the way. Remember, the Internet is huge and growing all the time. There are so many particular groups and sites and ways that people access their information that successfully reaching [...]