Marketing Case Studies



PHILLY 100

Promotional Video(s)

Challenge:
The 2009 Philly 100 Team called on Beholder to produce professional quality video productions for their Top 10 winners.  And to capture a video message from Mayor Michael Nutter.

Solution:
Beholder provided full video production services including:

  • Script Editing / Interview Q&A
  • Green Screen Applications
  • Complete Field Video Production & Producers
  • Video Editing and Motion Graphics Applications
  • New Media Applications for online video presentation.   

Results:
Each of the videos helped to further promote the company’s services, mission and product base.  It was presented by the CEO or other member of their executive team.  All of the videos helped to reinforce their message and improved brand awareness.









Main Line Health System

Mission & Vision Statement and Executive Message

Challenge:
Main Line Health System hospitals needed an inspirational and informative marketing video to promote their new mission and vision, presented by the CEO, to their staff and the surrounding communities.

Solution:
Beholder provided full video production services for Main Line Health including:

  • Script Writing
  • Green Screen Applications and Video Production
  • Teleprompter
  • Video Editing and Graphics Applications
  • DVD Authoring
  • New Media Applications for online video presentation.   

Results:
Increased message awareness and retention; improved communication from the hospital to staff and patients; and encouraged a sense of community and responsibility through Main Line Health.











PHILADELPHIA SOUL

Brand Awareness and Increase Ticket Sales

Challenge:
The Philadelphia Soul needed an innovative approach to market the team and promote ticket sales.

Solution:
Beholder provided video production, graphics, and motion graphic services for the team. We developed a marketing strategy and created building-front sized vinyl graphics depicting the team’s history, dedication, community interaction and fan support. And produced two 20-minute highlight videos showcasing the stars of the Philadelphia Soul, including player bios, team schedule, behind the scenes footage, cheerleader bios, game footage and community interaction. Throwing in a few Jon Bon Jovi music videos kept the edit bay rockin’!

Results:
The completed graphics and highlight reels were showcased at Suburban Station and viewed by thousands of people on a daily basis. Ticket sales soared. And the Philadelphia Soul went on to win the AFL Championship title in 2008!












PHILADELPHIA TRIBUNE

TV Commercial

Challenge:
The Philadelphia Tribune needed to boost newspaper sales and market their special editions covering the Barack Obama election and inauguration.

Solution:
Beholder produced two television commercials promoting The Philadelphia Tribune and their coverage of an historic election and inauguration of President Barack Obama. The TV spots included complete graphics and animations, video and audio editing. Online videos were also prepared to increase web exposure and were posted on The Philadelphia Tribune’s website.

Results:
Boosted sales and increased exposure to both The Philadelphia Tribune and President Barack Obama in Philadelphia and its surrounding areas. Spots aired on CNN during the weeks leading to, and after the election and inauguration.











CHEMICAL HERITAGE FOUNDATION

Awards Presentations

Challenge:
The Chemical Heritage Foundation (CHF) needed to create “Heritage Day” award presentation videos to go along with the award presentation held annually.

Solution:
Beholder worked closely with CHF to create individual tribute videos to the nationally recognized recipients of CHF’s annual awards. The videos entailed a biography of each recipient, along with their most outstanding accomplishments in the life sciences and contributions made to mankind. Services included:

  • Script-Writing and Story-Boarding
  • Video Editing on our Avid Editing Systems
  • Image Manipulation and Graphic Design
  • Motion Graphics and Animations
  • and DVD Authoring.

Results:
A well organized "Heritage Day Award" ceremony, along with the award presentation videos created by Beholder, made for an exciting, emotional and memorable banquet for the recipients, their families and the CHF staff, sponsors and donators.